With Ala Moana’s Centerstage renovation under way, this year’s Shop a L‘ea fashion event was held on a hot pink carpet that spanned the length of the shopping center.  CS was tasked to source the carpet, create a “figure 8” runway and install within one night.  Approximately 2400 linear feet  of carpet was laid. 

The impact of color added a freshness to the center while creating a buzz of the daily events.  Click on the link below to see video of the DVF show.

Fashion photos courtesy of Fashion Tribe - Star Advertiser.

Makana Trading Co.

It was a pleasure working with Makana Trading Co. located in the Outrigger on the Beach.  They have been a retailer in Waikiki for over 20 years and are very committed to the island resort business.

Our goal was to:

  • Meet with the buyer and store management to garner information, current business, inventory capacities;
  • Determine customer traffic patterns to maximize key selling areas;
  • Analyze selling space to maximize product presentation

The major challenge with this space is the lack of a traditional front door; there is no true entrance and exit. Secondly, the location off a busy concourse reduces visibility only allowing guests a peripheral view into the store.

CS needed to create a focal display area to capture pedestrian attention and to create stronger aisle ways into the middle of the store.

BEFORE:
The center display table blended with the rest of the fixtures creating no excitement.image


AFTER:
The elevated mannequin platform creates a visible focal point for pedestrian traffic.image

BEFORE:
To much clutter at the entry point did not allow for an easy walk path.image

AFTER:
Clearing the entrance and making definite aisles makes for easier entry and shopping.  Grouping the  standing mannequins also gives the store a more uniform and organized point of view.image

BEFORE:
Utilizing prime real estate at the front of store for lower priced items.image

AFTER:
Due to strong sales in the Men’s division, expanding this category at the front of store as well as the back walls helped to gain more square footage and higher visibility.image

FEATURE WALL:
With many patterns and styles, the best way to merchandising method is to organize by silhouette and color.  The shelving uppers can be utilized for props or a strong statement of product.  Keeping to one style continues a uniform sight line.

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For more tips on impressive store fronts take a look at our past post HERE.

Pantone Color of the Year-Emerald

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This season, designers overwhelmingly address consumers’ desire for self-expression, balance and the need to re-energize. The color direction for spring builds upon these compelling needs with a palette that mixes dynamic brights with novel neutrals to create

a harmonious balance. This allows for unique combinations that offer practicality and versatility, but at the same time, demand attention and earn an appreciative glance.  -excerpted from Pantone.com

HOME COLLECTION

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via Nenaghgal

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via bossycolor 

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via oxford design

ACCESSORIES

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Tory Burch

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Etsy

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DV by Dolce Vita

WOMENS WEAR

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Lauren by Ralph Lauren

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via Stylesight

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via Pantone

MENS WEAR

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Prada via highstreetculture

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via thesatorialist

Ala Moana’s Fall Fashion Event 2012.

Kept with an all white stage flooring again but layered in a 24’ long black high gloss runway.  Our inspiration again was the Fashion’s Night Out backdrop and logo.  

We created a cityscape of gatorboard and the 16’ wide LED screen was our downtown “billboard”.  Thanks Ala Moana for letting us have fun with this!

Mina Pharmacy-Signage Program

We must apologize for our lag time in posting.  It is my mission for 2013 to be more consistent  and upload images immediately after completing a project. 

CS was contacted by Mina Pharmacy last fall to assist with a new signage program, floor move and window displays for their newest retail endeavor.  Mina Pharmacy located at Queen Ka’ahumanu Center in Maui includes retail vs. the traditional pharmacy they are known for.

Our considerations for this project included:

  • Increase brand visibility in-store
  • Use existing design elements 
  • Explore organizational and directional signs

Design Goals:

  • Create visuals that promote the Company Identity (logo)
  • Design attractive visuals for customer-facing windows
  • Generate information signs for sections or special needs
  • Evolve the MIna brand beyond current standards
  • Introduce fresh & engaging visual elements in line with the leading pharmacy & convenience stores

Window Signage

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Since there were no other design elements outside of the logo, the mortar & pestle became the main visual in all of the collateral. The internal signage (permanent) used the branded red & blue of Mina Pharmacy.  The window signage (temporary) has a seasonal color palette. By repeating the logo this created a cohesive signage program that can be re-used and ingrains the logo into the customer psyche. 

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Window Fixture & Signs

By adding vertical fixtures in these high traffic windows allowed this location to highlight the various products offered.  Switching out with weekly specials or new products keeps these windows from becoming stagnant.

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Every window display includes the logo to reiterate what store customers are at.

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Gondola Signage

Before: Generic signage with monotone backdrop.

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After: Bolder color that reinforces the branded Mina Pharmacy palette. Stronger statement that ties in with the rest of the internal and window signage.

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Overhead Signage

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Again, using the branded Mina Pharmacy palette, these signs help to define the corner space as well as visually garner attention from pedestrian traffic outside.

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Still using the mortar & pestle, this 3-dimensial lettering communicates where beverages are located.

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If you are a store owner, what does your signage communicate? Does it relay who you are and what you offer?  Small budgets can still have the same impact.  Consider a consistent typeface & size, color palette and message (keep words to a minimum).  Make sure to use card stock when printing your signs; place in frames for a cleaner look.  Never hand write and tape up signs!  These details put the finishing touches on your store image. (see our past post about Impressive Storefronts here.)

This past summer Creative Solutions HI celebrated our 10 year anniversary.  We would like to thank our wonderful clients, avid supporters, crew members and family for all of your support and assistance. We started out with a tool box filled with razor blades and sugi (monofilament line) and 10 years later have a few more tools and many more tricks up our sleeves. Mahalo Nui!
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This past summer Creative Solutions HI celebrated our 10 year anniversary.  We would like to thank our wonderful clients, avid supporters, crew members and family for all of your support and assistance.

We started out with a tool box filled with razor blades and sugi (monofilament line) and 10 years later have a few more tools and many more tricks up our sleeves.

Mahalo Nui!