April 2010
2 posts
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Designing Customer Experience
The video above demonstrates a new generation of capsule hotels, overnight lodging similar to motels in the West, being developed in Japan. Sleeping in miniature pods is still a foreign concept to western society but the act of sleeping is equally shared across the Pacific. What the 9 Hours Hotel achieves in this video is the simplification of a very personal activity, going to bed. From the...
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What is your store communicating?
If your store had a voice, what would it say? How would it describe itself to passing shoppers? What tone of voice would it use to attract your attention? Is it soft or loud? Insane or intelligent?
As your store lacks the vocal ability to convince customers through it’s threshold, storefront and interior decor are the next best thing. Do you know if your store is communicating the right...