It was a pleasure working with Makana Trading Co. located in the Outrigger on the Beach. They have been a retailer in Waikiki for over 20 years and are very committed to the island resort business.
Our goal was to:
The major challenge with this space is the lack of a traditional front door; there is no true entrance and exit. Secondly, the location off a busy concourse reduces visibility only allowing guests a peripheral view into the store.
CS needed to create a focal display area to capture pedestrian attention and to create stronger aisle ways into the middle of the store.
The center display table blended with the rest of the fixtures creating no excitement.
The elevated mannequin platform creates a visible focal point for pedestrian traffic.
To much clutter at the entry point did not allow for an easy walk path.
Clearing the entrance and making definite aisles makes for easier entry and shopping. Grouping the standing mannequins also gives the store a more uniform and organized point of view.
Utilizing prime real estate at the front of store for lower priced items.
Due to strong sales in the Men’s division, expanding this category at the front of store as well as the back walls helped to gain more square footage and higher visibility.
With many patterns and styles, the best way to merchandising method is to organize by silhouette and color. The shelving uppers can be utilized for props or a strong statement of product. Keeping to one style continues a uniform sight line.
For more tips on impressive store fronts take a look at our past post HERE.
This season, designers overwhelmingly address consumers’ desire for self-expression, balance and the need to re-energize. The color direction for spring builds upon these compelling needs with a palette that mixes dynamic brights with novel neutrals to create
a harmonious balance. This allows for unique combinations that offer practicality and versatility, but at the same time, demand attention and earn an appreciative glance. -excerpted from Pantone.com
via oxford design
Prada via highstreetculture
We must apologize for our lag time in posting. It is my mission for 2013 to be more consistent and upload images immediately after completing a project.
CS was contacted by Mina Pharmacy last fall to assist with a new signage program, floor move and window displays for their newest retail endeavor. Mina Pharmacy located at Queen Ka’ahumanu Center in Maui includes retail vs. the traditional pharmacy they are known for.
Our considerations for this project included:
Since there were no other design elements outside of the logo, the mortar & pestle became the main visual in all of the collateral. The internal signage (permanent) used the branded red & blue of Mina Pharmacy. The window signage (temporary) has a seasonal color palette. By repeating the logo this created a cohesive signage program that can be re-used and ingrains the logo into the customer psyche.
Window Fixture & Signs
By adding vertical fixtures in these high traffic windows allowed this location to highlight the various products offered. Switching out with weekly specials or new products keeps these windows from becoming stagnant.
Every window display includes the logo to reiterate what store customers are at.
Before: Generic signage with monotone backdrop.
After: Bolder color that reinforces the branded Mina Pharmacy palette. Stronger statement that ties in with the rest of the internal and window signage.
Again, using the branded Mina Pharmacy palette, these signs help to define the corner space as well as visually garner attention from pedestrian traffic outside.
Still using the mortar & pestle, this 3-dimensial lettering communicates where beverages are located.
If you are a store owner, what does your signage communicate? Does it relay who you are and what you offer? Small budgets can still have the same impact. Consider a consistent typeface & size, color palette and message (keep words to a minimum). Make sure to use card stock when printing your signs; place in frames for a cleaner look. Never hand write and tape up signs! These details put the finishing touches on your store image. (see our past post about Impressive Storefronts here.)
This past summer Creative Solutions HI celebrated our 10 year anniversary. We would like to thank our wonderful clients, avid supporters, crew members and family for all of your support and assistance.
We started out with a tool box filled with razor blades and sugi (monofilament line) and 10 years later have a few more tools and many more tricks up our sleeves.
Benetton goes interactive.