I Heart Displays
Since the majority of our clients are shopping centers, we often give seminars to their tenants. Topics such as traffic flow, merchandising and window displays are typically the main themes we present.
Walking through malls, we regularly have tenants run out and have us critique their windows. Most of the time they need advice on where to purchase props or how to create a dramatic window.
We are going to start posting images of displays we love hence, I Heart Displays. It will include small tips as well as the philosophy of display.
Mac Store Ala Moana Center (creator unknown)
The most frequently asked question is, “How can I make a great display with no budget?” It just takes some time and forethought. We find inspiration everywhere; from museums to children’s craft books. Take a look at this window.
Ojo de Dios or “God’s Eye” is a simple craft that is done on a large scale for this window.
-Replace the popsicle sticks for chop sticks or purchase dowels from your local hardware store.
-Use these as a backdrop in your window. Position mannequins or risers in the front.
-Use different colors of yarn to reflect a holiday or season.
-Coordinate upcoming collections to create a tonal window or use contrasting colors.
Thinker Toys Ala Moana Center (in-house visual artist)
This is another great window. We love the use of everyday materials to create a dynamic effect.
-Use old brown paper bags, butcher paper or reuse packing paper that comes in your shipments.
-For the leaves, use plain construction paper or shop your local craft store for amazing scrapbooking paper. Do you have left over gift wrapping paper laying around? That works too!
