Wise Choices = Dramatic Results
During tough times, small retail owners need to manage their dollars carefully. Paying monthly utilities, paying the rent and managing inventory are just a few things they are tasked with. What about visual display? Of course, that falls to the way-side, but it shouldn’t.
In order to attract customers, you need to put your best foot forward. It takes 7 seconds for someone to determine whether or not they will walk into your store. Windows are the best form of advertising and will cost you far less than traditional formats.
We’re going to show you a small re-do that was done for a local boutique owner in Waikiki. With just a few cans of paint, some vinyl and bamboo this made a significant change and impact.
Maki’s-Before1
There is no store signage in the window, only vendor signs. This is your calling card! Make sure you have your store logo visible. Also, the product layout limits how many pieces you can display.
Maki’s-After1
With the addition of color and store logo, it creates visual awareness of your location. By adding a floating merchandiser (made from bamboo and twine) it creates depth and more capacity for product. The frosted vinyl at the bottom allowed us to manipulate the uplights without blinding anyone.
Maki’s-Before2
Opposite view from the hallway. Floor to ceiling windows allow for a great view into the store, however the product below the window looks less appealing.
The white walls create a stark contrast within the store.
Maki’s-After2
Adding color to the back wall creates a visual anchor within the store. It adds warmth and definition to the interior space. The vinyl frosting adhered to the window also restricted the line of sight and focuses the eye upward into the store. It also hides any clutter on the floor.
Here is an up close view of the bamboo merchandisers we made.
It doesn’t have to cost a lot, but a little forethought will result in an impressive transformation. For more pictures, click HERE.
