The graphic below wonderfully illustrates the variety of product categories that we consume, and a noticeable shift from physical to virtual shopping for a few. Are some businesses increasing profitability online compared to their physical counterparts? A quick observation tells us that shipping is still ‘too slow’ for some categories; but probably not for long. It’s a good time to analyze your business to see where you belong - on the street or in the clouds.

Permuto Discoveries » What are People Really Buying Online?