Designing Customer Experience
The video above demonstrates a new generation of capsule hotels, overnight lodging similar to motels in the West, being developed in Japan. Sleeping in miniature pods is still a foreign concept to western society but the act of sleeping is equally shared across the Pacific. What the 9 Hours Hotel achieves in this video is the simplification of a very personal activity, going to bed. From the moment you step in, bold graphics guide you through your stay at the hotel, easily overcoming language barriers. What the 9 Hours Hotel gets correct is the attention to each step in the process of turning in. Secured storage lockers, private showers, clean amenities and complimentary supplies help to ease the anxiety of hurried or forgetful travelers.
By creating order and calm in your establishment can go a long way to generating a valuable customer experience. Intimately understanding your core product or service, and how your customer will ultimately want to be treated when purchasing it, will assist you in creating an atmosphere that is conducive to a positive customer experience.
