Shop a Le‘a 2010
Taking a break from dinosaurs, we wanted to post the 3rd Annual Shop a Le‘a fashion event, held this past March. CS was hired again to create a fresh look for the stage (click Here to see previous stages).
Tying in with marketing, we elaborated on the floral icon used this year in advertising and GWP’s (gift with purchase). We took the imagery and enlarged them 1000% to create large scale icons.
Each piece was mounted to a firm substrate and then contour cut.
Giant size puzzle. We fit all the pieces together on-site. Each element was 4’-10’.
Original version of stage (we had several versions). We built a working model to scale to ensure that our components would work.
Close up version of model.
Close up of the icons. We wanted to make them look as if they were floating.
The completed look.
