Waikiki Shopping Plaza-part 2

Continuing onto the interior of Waikiki Shopping Plaza (WSP), we highlighted again Tanaka of Tokyo, services and events and WSP’s 3rd floor Big Kahuna Marketplace.

Tanaka of Tokyo

Tanaka of Tokyo requested 2 locations;  one on Seaside Avenue and one on Kalakaua Avenue.  This was the longest bank of windows that we created; over 40’ wide!  Again, we recreated the entrance to their restaurant and utilized their advertising images on a large scale to capture customer’s attention and fill the space.

Within a couple of weeks of this installation, they reported their traffic of Western visitors had increased!  Love to hear that this type of advertising works.  Yes, window displays are a form of marketing/advertising.

Waikiki Shopping Plaza Activities

Within this location, the Plaza wanted to highlight several activities that happen daily on-site:

  • Hula Classes
  • Ukulele Classes
  • Yoga Classes
  • Food Eating Contest
  • Quilting Classes

We partnered with local anime artist Audra Furuichi of famed Nemu*Nemu and graphic design house AirspaceWorkshop.   Audra created unique characters to demonstrate all of the activities and AirspaceWorkshop then translated all of the information into stunning graphic backdrops.         (*at the time of taking photos, demo was happening in the space so you will see drywall on the floor…oops!)

Big Kahuna Marketplace

Located on the 3rd floor, WSP offers an array of unique gift giving kiosks.  Since the product was on the small scale we created vignettes to focus one’s attention onto the product immediately.  Breaking up the window into 4 distinct windows allowed us to highlight a variety of products and themes.

We are so grateful that we were able to work with such fantastic people at Waikiki Shopping Plaza.  The feedback from tenants were great and we’re glad to hear that there was increase in traffic and sales.

*Last day of install, we caught a plane to GlobalShop held in Las Vegas.  Looking forward to seeing our vendors and catching up.