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Benetton goes interactive.
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Benetton goes interactive.

Source: psfk.com

    • #tech
    • #retail
    • #display
    • #interactive
    • #benetton
  • 1 month ago
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Watch this video for another fine example of an engaging public experience through store front windows and technology. French interactive design group MILK deploy projectors, RED cameras, ballerinas and Microsofts Kinects into Repetto for Paris Fashion Week.
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Watch this video for another fine example of an engaging public experience through store front windows and technology. French interactive design group MILK deploy projectors, RED cameras, ballerinas and Microsofts Kinects into Repetto for Paris Fashion Week.

    • #window display
    • #technology
    • #kinect
    • #MILK
    • #Interactive
  • 3 months ago
  • 20
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This is a great example of how store fronts can transform into engaging interactive displays for the public using off the shelf tech - and lots of creativity. Expect to hear the word ‘aware’ a lot more regarding visual display. Some choice tech notes for those who need a bit more info on how this was done.

We used a high quality projector and semi-matt foil from the hardware store to project the eyes to the window. They are rendered by a WebGL frontend using a shader sphere effect. The detection is performed by OpenFrameworks and the Kinect.
An Arduino controlled servo motor, pushing a button on the projector remote, is turning the installation on at 4pm and off at 11pm.

Source: thefoxisblack.com

    • #technology
    • #retail
    • #window display
    • #kinect
    • #interactive
  • 3 months ago
  • 2
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Creative Solutions is a retail image consultancy specializing in visual display, interior decor and product strategy.

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Stephanie Lake
(808) 330-6805
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(808) 330-6815
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