Often overlooked, lighting is an essential part of the character and performance of your store. But more important than a store ‘with a few lights on’, you should consider the appropriate type of lights to highlight your product. We can spend hours on this subject but, we’ve listed a few helpful tips to keep in mind. The 2 Functions of Interior Light - Safety and ProductSafety lights are fixtures that provide enough illumination for movement within a space, typically these lights ‘wash’ over a large area evenly. Product lights are designed to highlight a group or singular piece of merchandise or area. They should not be the same light as product lights tend to be focused and narrower. How much lighting is enoughA good rule of thumb for determining how much lighting you’ll need in a store can be estimated by the product size and quantity. Supermarkets and department stores require lots of light for reading labels and people movement. Fluorescent lighting works well in this situation. While jewelry stores, boutiques and restaurants rely on lighting to focus attention or set a mood. Spot and accent lights are best for this situation. Safety lighting can be reduced based on the amount of people movement within the space. Diners at a table requires less lights than a school cafeteria. (Nightclub don’t apply here) Color of light mattersRemember these simple concepts: Fluorescent lighting has a bias to blue and incandescent has a bias to amber (yellow-orange). Intensity of your light (through power or wattage) will determine the level of color influence. An easy way to remember this idea is through the positions of the sun.  Noon time light is typically bright white while sunlight closer to the horizon will be softer and more colorful. We witness color shifts as the Earth moves from direct to indirect light everyday. Position is Everything A good light far from its target is a bad light. A weak light near an object can become good light. Keep in mind where your lights are in relationship to your products and get them together. Color of SkinLighting can make someone or something beautiful, ugly, pale or healthy. Choosing the correct bulb for the job is important to its target. The image above shows how human skin is affected by different types of bulb technology. Don’t forget, human skin comes in many colors too!
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Often overlooked, lighting is an essential part of the character and performance of your store. But more important than a store ‘with a few lights on’, you should consider the appropriate type of lights to highlight your product. We can spend hours on this subject but, we’ve listed a few helpful tips to keep in mind.

The 2 Functions of Interior Light - Safety and Product
Safety lights are fixtures that provide enough illumination for movement within a space, typically these lights ‘wash’ over a large area evenly. Product lights are designed to highlight a group or singular piece of merchandise or area. They should not be the same light as product lights tend to be focused and narrower.

How much lighting is enough
A good rule of thumb for determining how much lighting you’ll need in a store can be estimated by the product size and quantity. Supermarkets and department stores require lots of light for reading labels and people movement. Fluorescent lighting works well in this situation. While jewelry stores, boutiques and restaurants rely on lighting to focus attention or set a mood. Spot and accent lights are best for this situation. Safety lighting can be reduced based on the amount of people movement within the space. Diners at a table requires less lights than a school cafeteria. (Nightclub don’t apply here)

Color of light matters
Remember these simple concepts: Fluorescent lighting has a bias to blue and incandescent has a bias to amber (yellow-orange). Intensity of your light (through power or wattage) will determine the level of color influence. An easy way to remember this idea is through the positions of the sun.  Noon time light is typically bright white while sunlight closer to the horizon will be softer and more colorful. We witness color shifts as the Earth moves from direct to indirect light everyday.

Position is Everything
 A good light far from its target is a bad light. A weak light near an object can become good light. Keep in mind where your lights are in relationship to your products and get them together.

Color of Skin
Lighting can make someone or something beautiful, ugly, pale or healthy. Choosing the correct bulb for the job is important to its target. The image above shows how human skin is affected by different types of bulb technology. Don’t forget, human skin comes in many colors too!

Source: core77.com