Reading: Paco Underhill
The business of retail often falls into two distinct categories: small and large. Depending on your entry point into the retail world, you’ll rarely find a manual in the glove box. Either through trial and error or endless training seminars, existing in a retail environment will have challenges at every step. Thankfully, there are people who take notes. Paco Underhill’s popular book “Why we buy” has distilled the science of retail into comprehensive case studies and observations of consumer shopping habits. This years release specifically targets the female perspective of shopping in “What women want”. Weather your a small or large business, the reasons why people consume are essential factors for understanding your customers. We’re sure it’s interesting reading, but we’ll have to buy it first. Digital or Print?
Amazon.com: Paco Underhill: Books, Biography, Blog, Audiobooks, Kindle
