Empty Spaces to Creative Ones
Empty spaces at shopping centers are something we get called about quite frequently. While leases are being worked on, management and landlords don’t want these spaces to be an eye sore so we are asked what can we do.
Blank canvases are our specialty. Windows are a great form of advertising; turn these unproductive spaces into creative profitable ones. It’s a great way to highlight existing tenants, special events or “coming soon” displays to excite customers. Different tenants can be featured monthly or quarterly to ensure a fresh look.
Pearlridge Center contacted us to highlight several restaurants and beauty stores in one of their lesser frequented areas of the mall. Because the items were on the smaller size, we decided to created vignettes to focus the shoppers attention.
Some of the challenges we face with empty spaces:
- no fixtures or props within space to work with
- must create “window zone”-no delineation between window and interior
- no lighting in window
We design a concept and then build everything specifically for the window. Participating tenants appreciate the added boost in traffic that they bring and landlords are happy that their tenants are smiling.
Check out what we did:
