Shop a Le‘a 2011
Sorry for the lack of posts recently. CS has been extremely busy building sets, store windows, prepping for summer promotions and even did a quick trip to this year’s GlobalShop 2011 in Las Vegas. Since we have a little down time, we wanted to post everything we have been up to.
We gladly partnered with Ala Moana Center again this year for it’s premier fashion event, Shop a Le‘a. This year was more of a challenge since the all white & pink set needed to be flipped to black and then back again…twice!
Along with Shop a Le‘a (SAL) week, Andy South (Hawaii’s Project Runway Star) debuted his new Fall Collection at Center Stage. We were honored to be a part of it and were up for the challenge.
Knowing that we needed to take down the SAL set and install a black set for Andy South, we approached this project in two prongs:
- Be effortless in take-down and re-install
- Color Impact-make sure that the set’s had two distinct looks.
Began playing around with ideas and built a small model to test out our theories.
I definitely will not have a career in architectural models.
3D render of the panel layout.
Keeping the stage a simple black. We did forgo the Andy South lettering and he added his own logos that night.
Custom printed banners.
Had our metal worker construct some new arms for the banners.
Piecing together the puzzle.
One of my favorite elements this year. We turned the existing planter boxes into a night time light box.
Fashion’s Night Out 2010-Hawai‘i Edition
Had a great time working on Ala Moana Center’s stage. Hope you all had a wonderful Fashion’s Night Out!
Beats by Eskae.
Shop a Le‘a 2010
Taking a break from dinosaurs, we wanted to post the 3rd Annual Shop a Le‘a fashion event, held this past March. CS was hired again to create a fresh look for the stage (click Here to see previous stages).
Tying in with marketing, we elaborated on the floral icon used this year in advertising and GWP’s (gift with purchase). We took the imagery and enlarged them 1000% to create large scale icons.
Each piece was mounted to a firm substrate and then contour cut.
Giant size puzzle. We fit all the pieces together on-site. Each element was 4’-10’.
Original version of stage (we had several versions). We built a working model to scale to ensure that our components would work.
Close up version of model.
Close up of the icons. We wanted to make them look as if they were floating.
The completed look.
Holiday Planning
Visual tools are so helpful when planning out an installation. It focuses our time and energy on the necessary elements needed, but it helps our clients envision the end result. Here is an example of how graphic illustrations come to life.
This is the option that was chosen for Ala Moana Center’s stage holiday decor.
Here is the final look!
A few tweaks here and there and it’s a perfect fit.
For more planning ideas, take a look at our other post Ala Moana Center Stage. We use a working model for this year’s Shop a Le’a event.
Ala Moana Center Stage
We’re going through some of our past work and uploading to Flickr. Since we just completed a stage build out for Ala Moana Center (AMC) a couple of months ago, we wanted to share previous concepts that we created for them.
Ala Moana Center Stage-Before
Ala Moana Center Stage-After (2008)
AMC launched the first annual Shop a Le’a in 2008. This Spring shopping event was a weeklong promotion focusing on fashion, beauty, wellness, family, travel and cuisine.
Creative Solutions was tasked to create a dynamic stage presence that tied into their advertising campaign. We wanted to transform the stage into a space that looked completely different.
Since so many fashion retailers were participating we decided to go with a clean “runway” look. Tying in the advertising we utilized the campaign color pink as a trim. Everything from the flower beds to the overheads were remodeled into a chic package highlighting the week’s events.
Shop a Le’a 2009-working model
In the Spring of 2009, we partnered again with AMC for the 2nd Annual Shop a Le’a promotion. Again, transforming the space was key and this time we wanted to create a 3 dimensional space.
Our inspiration was the Eames House of Cards (no pun intended…GGP had just filed bankruptcy when we were designing it).
The above images are working models we created for the stage. This helped us determine the correct proportions to be built as well as spacial planning.
Shop a Le’a 2009
Due to the scale of the stage and the surrounding environment, enlarging the “cards” gave the stage dimension and an interesting architectural point of view. It also allowed the stage to be flexible. If needed, cards could be moved around and reconfigured.
Happy 50th Birthday, Ala Moana!
We were honored to be a part of Ala Moana Center’s 50th Anniversary celebration. We were asked to create a high impact, festive decor for Center Stage. We’ve worked on the stage before and this time wanted to have a bold look to match their advertising. Knowing that this event would be documented for posterity, the stage had to be transformed to create stunning photo opportunities.
It’s always challenging to bring 2-dimensional advertising campaigns into a 3- dimensional space. Seeing the bold color palette and graphic design we did a literal translation to the stage backdrops.
I like doing puzzles, but on this large scale it was a tough task!
Once pieced together the white floor and background really popped the colors. Check out our other Ala Moana installations to see the “before” of the stage.
Tenants that have been with the center from the beginning were honored on center stage.
PEARLRIDGE GIANT INSECTS - FINAL DAY OF INSTALLATION
All done! What a great project to work on. Since the beginning, we had a great time coming up with the theme, design, sourcing and then of course installing it. I think my fav part of the set are the trees.
We re-used the malls current Christmas trees! If you take a look at the branches, they are the same ones used for holiday. We just wrapped faux-bark around the tree post. Genius!
Up early to watch the news coverage. Take a look here.
Pearlridge Giant Insect Installation-Day Three
Final day of install! Everyone happy and ready for the set to open. My dog’s are barking (aka: my feet) and in need of a manicure but it was worth all of the planning, meetings, and hard work. Thanks to our crew: Mario, Uncle Bob and Dave for doing such an outstanding job and taking care of all of the details. More photos and video soon.
PEARLRIDGE GIANT INSECTS INSTALLATION-DAY TWO
Such a looooooong day, but so worth it! Don’t want to give any magic away, but here is a photo of some of the decor going into the set. We had so much fun, it really is creating a fantasy.
Hopefully we will be complete tomorrow. I’ll be uploading photos to our Flickr account soon. Stay tuned!
