Why does design matter in a retail space? And, how does it effect your customers experience? A creative studio in Helsinki tries to answer these questions by building a pop-up cafe with suspect furniture and fixtures. Like an episode of Candid Camera, the cafe is rigged with poorly designed furniture waiting to fail. Unsuspecting patrons are challenged with the uncomfortableness of good and bad design. And the Internet is involved.
Source: core77.com
Ideo Offers 4 Strategies For Reinventing The Retail Experience
IDEO knows a thing or two about designing things that sell. Their suggestions for reinventing the retail experience should be considered money in the bank.
Designing Customer Experience
The video above demonstrates a new generation of capsule hotels, overnight lodging similar to motels in the West, being developed in Japan. Sleeping in miniature pods is still a foreign concept to western society but the act of sleeping is equally shared across the Pacific. What the 9 Hours Hotel achieves in this video is the simplification of a very personal activity, going to bed. From the moment you step in, bold graphics guide you through your stay at the hotel, easily overcoming language barriers. What the 9 Hours Hotel gets correct is the attention to each step in the process of turning in. Secured storage lockers, private showers, clean amenities and complimentary supplies help to ease the anxiety of hurried or forgetful travelers.
By creating order and calm in your establishment can go a long way to generating a valuable customer experience. Intimately understanding your core product or service, and how your customer will ultimately want to be treated when purchasing it, will assist you in creating an atmosphere that is conducive to a positive customer experience.
