Empty Spaces to Creative Ones
Empty spaces at shopping centers are something we get called about quite frequently. While leases are being worked on, management and landlords don’t want these spaces to be an eye sore so we are asked what can we do.
Blank canvases are our specialty. Windows are a great form of advertising; turn these unproductive spaces into creative profitable ones. It’s a great way to highlight existing tenants, special events or “coming soon” displays to excite customers. Different tenants can be featured monthly or quarterly to ensure a fresh look.
Pearlridge Center contacted us to highlight several restaurants and beauty stores in one of their lesser frequented areas of the mall. Because the items were on the smaller size, we decided to created vignettes to focus the shoppers attention.
Some of the challenges we face with empty spaces:
- no fixtures or props within space to work with
- must create “window zone”-no delineation between window and interior
- no lighting in window
We design a concept and then build everything specifically for the window. Participating tenants appreciate the added boost in traffic that they bring and landlords are happy that their tenants are smiling.
Check out what we did:
Planet Ice & The Tundra Train
Once our windows at Waikiki Shopping Plaza were complete, we did a quick trip to Las Vegas for this year’s GlobalShop 2011. Will post about that later after I review my notes, but I will say the highlight of the trip was seeing the B-52’s in concert at a private party…awesome!
After getting back from the show, we jumped right into designing and installing this year’s Planet Ice at Pearlridge Center. Last year we created the environment for Dinosaurs; check out that post Here, Here & Here.
Pearlridge Center is a wonderful client; they continue to come up with exciting promotions for their customers. This summer they once again dusted off their train and hosted animatronic Ice Age creatures. Children were able to ride the train through the environments we created.
DOWNTOWN
More of a tropical feel to the surroundings, we turned the center area into a tropical forest.
UPTOWN
The center court area in the Uptown phase consisted of 2 looks: Frozen, icy conditions and a tropical setting.
Our crew, hanging out with distant relatives.
Make sure to head down to Pearlridge Center soon. This promotion ends on July 31, 2011.
A few more images from the Pearlridge Center Dinosaur exhibit.
Our first newspaper article with the STAR BULLETIN-June 19, 2009.
