Shop a Le‘a 2011
Sorry for the lack of posts recently. CS has been extremely busy building sets, store windows, prepping for summer promotions and even did a quick trip to this year’s GlobalShop 2011 in Las Vegas. Since we have a little down time, we wanted to post everything we have been up to.
We gladly partnered with Ala Moana Center again this year for it’s premier fashion event, Shop a Le‘a. This year was more of a challenge since the all white & pink set needed to be flipped to black and then back again…twice!
Along with Shop a Le‘a (SAL) week, Andy South (Hawaii’s Project Runway Star) debuted his new Fall Collection at Center Stage. We were honored to be a part of it and were up for the challenge.
Knowing that we needed to take down the SAL set and install a black set for Andy South, we approached this project in two prongs:
- Be effortless in take-down and re-install
- Color Impact-make sure that the set’s had two distinct looks.
Began playing around with ideas and built a small model to test out our theories.
I definitely will not have a career in architectural models.
3D render of the panel layout.
Keeping the stage a simple black. We did forgo the Andy South lettering and he added his own logos that night.
Custom printed banners.
Had our metal worker construct some new arms for the banners.
Piecing together the puzzle.
One of my favorite elements this year. We turned the existing planter boxes into a night time light box.
Ala Moana Center Stage
We’re going through some of our past work and uploading to Flickr. Since we just completed a stage build out for Ala Moana Center (AMC) a couple of months ago, we wanted to share previous concepts that we created for them.
Ala Moana Center Stage-Before
Ala Moana Center Stage-After (2008)
AMC launched the first annual Shop a Le’a in 2008. This Spring shopping event was a weeklong promotion focusing on fashion, beauty, wellness, family, travel and cuisine.
Creative Solutions was tasked to create a dynamic stage presence that tied into their advertising campaign. We wanted to transform the stage into a space that looked completely different.
Since so many fashion retailers were participating we decided to go with a clean “runway” look. Tying in the advertising we utilized the campaign color pink as a trim. Everything from the flower beds to the overheads were remodeled into a chic package highlighting the week’s events.
Shop a Le’a 2009-working model
In the Spring of 2009, we partnered again with AMC for the 2nd Annual Shop a Le’a promotion. Again, transforming the space was key and this time we wanted to create a 3 dimensional space.
Our inspiration was the Eames House of Cards (no pun intended…GGP had just filed bankruptcy when we were designing it).
The above images are working models we created for the stage. This helped us determine the correct proportions to be built as well as spacial planning.
Shop a Le’a 2009
Due to the scale of the stage and the surrounding environment, enlarging the “cards” gave the stage dimension and an interesting architectural point of view. It also allowed the stage to be flexible. If needed, cards could be moved around and reconfigured.
