Creative Solutions

What is your store communicating?

If your store had a voice, what would it say? How would it describe itself to passing shoppers? What tone of voice would it use to attract your attention? Is it soft or loud? Insane or intelligent?

As your store lacks the vocal ability to convince customers through it’s threshold, storefront and interior decor are the next best thing. Do you know if your store is communicating the right message? Do your customers receive a different message than the one you intended?

The Lomography Store in L.A. is a perfect example of a focused delivery of brand awareness and overall clarity. From the showcase of cameras, to the ceiling-high wall of photos, it is hard to miss the message. The interior is designed to promote the joy of photography; and will charm any passerby who isn’t a Lomo fan already. What may seem like a simple task, is actually the hardest challenge for most retailers today. Many stores will send mixed messages in the hopes of attracting different types of customers, but end up only confusing them (boutique or outlet, high-end or cost friendly, made locally or national reseller, choose one) By minimizing or removing distracting products, services or elements throughout your store can help focus your message. For the Lomography Store, the product display was obvious, but the challenge was to avoid becoming a museum of general photographic history. Lomo photography is a low-entry camera designed to make quirky and original images, the store should reflect that and nothing more.

Stand outside your store (or another) and listen for the message.

Via Kitsune Noir